Read Chapter 5 of the course text and the article Hiring Top Talent? Here Are the Best Methods for Sourcing, Screening, and Interviewing. What are the goals of employee selection? Compare and contrast two selection methods and discuss how they impact the achievement of organizational objectives. Your initial post must be a minimum of 300 words. Cite at least one scholarly source to support your response.
- Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
- Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services. I provided a SWOT example in the discussion area.
- Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
- Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response. Discuss branding using Calder and Reagan.
- Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. Write a brief concluding paragraph that describes which of these resources you believe will be most valuable to you on your doctoral journey.
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